Your buyers have changed how they search. Has your content caught up?
If an AI answer doesn’t name you, buyers will choose another option.
Technical buyers still Google things. But more and more, they ask ChatGPT or Google’s AI Overviews to compare vendors and shortlist options.
AI visibility builds on SEO. It doesn't replace it.
Most B2B content was written to rank on Google. It skips the technical detail that expert buyers (and the AI tools they use) look for. That detail is what we add.
The tactics are different, but they work together.
The brands with something to say get quoted.
AI answers lean on sources with something specific to add. A benchmark, a survey, or a clear account of how you work gives an assistant a reason to quote you, and to name you when it does.
That’s the kind of content we help you publish.
Three things make the difference in AI visibility right now.
This is where we focus. Everything we do sits on solid SEO fundamentals, along with some secret sauce for AEO / GEO.
Original insight
First-hand experience, data, and opinions buyers can’t find elsewhere. It gives search engines and AI tools a reason to cite you over everyone repeating the same advice.
Structure
Clear headings, direct answers, and passages that make sense on their own, so search engines and AI tools can find the right part of a page and quote it accurately.
Reputation
AI tools favour brands that others talk about. We show your expertise on the page, through accurate detail and named authors, and advise on where to earn mentions off it, on the sites and communities your buyers trust.
Here’s how a typical engagement works:
Audit
We start by learning your product, your buyers, and what success looks like. Then we map where you show up in Google and AI answers against your competitors, and check your site for major technical issues.
Strategy
We find the questions buyers ask at each stage of the sale and plan content around them. You get a prioritised plan, starting with the pages closest to winning.
Content
Research-led articles and guides, written for AI answers to cite. We fill the gaps with new content and add schema as we go.
Monitoring
We track where you rank and where you’re cited in AI answers. You get a monthly report on rankings, traffic, and AI citations.
Reoptimisation
We update and restructure pages based on what the data shows, so they keep ranking and getting cited. Then we do more of what works.
If your offer takes more than a sentence to explain… we can help.
Your sales cycle involves more than just "add to cart".
Your core offering isn't an impulse purchase. Your buyers take their time to research, and want to know the details.
We’ve written for cloud, AI, SaaS, MSPs, ecommerce platforms, and more.
We’re a good fit if:
You’re a B2B tech or services company with a product that takes explaining
Your site runs on WordPress, Webflow, or a similar CMS
A content or marketing manager runs your site and they're overwhelmed
You want fewer, better pieces that show what you know
We’re probably not the right fit if:
You run a large ecommerce store with thousands of product pages
Your site is headless or built heavily in JavaScript
You need site architecture, migrations, or entity and knowledge graph work
You already have an in-house SEO team
What you can expect from us.
Research first. Every piece starts with your buyers’ questions and proper research into the subject.
Subject knowledge. We only take on topics we can write about confidently.
AI-assisted, human-owned. We use AI tools to research and move faster. Every word is edited and checked by us. We hate reading AI slop, so we don't ask you to publish it.
A small, hands-on team. We do the work ourselves and don’t outsource it, from the first call to the monthly report.
No shortcuts. No bought links, no content farms, no promises nobody can keep.
Find out where you stand in AI search.
Tell us about your business and what you’re aiming for. We’ll talk it through and work out together whether we’re a good fit.
Book a discovery call
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